Sustainably Cooling India
Bringing the Idea to Life
By connecting the growing climate challenge with the urgent need for sustainable cooling, Tabreed transformed district cooling from a niche concept into a national conversation on energy efficiency, urban resilience and climate action.
The Challenge
As India’s cooling demand surged alongside rising temperatures and rapid urbanisation, awareness of sustainable alternatives remained limited among policymakers, developers and industry stakeholders.
The Solution
Tabreed set out to build awareness of district cooling as a critical enabler of India’s Net Zero ambitions while positioning itself as the leading voice in sustainable cooling infrastructure.
Impact
Powering India's Sustainable Future
The campaign generated over 7 billion media impressions, secured landmark cooling infrastructure partnerships across India and helped shape the country’s first District Cooling Guidelines, positioning Tabreed at the centre of India’s sustainable cooling transition.