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PR Account Executive – Corporate

London, England, United Kingdom

Who is Weber Shandwick?

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into a commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

We earn affection, attention, affinity, and purchase by delivering value to people around the world, with deep specialisms across energy, automotive, sports sponsorship, and entertainment & lifestyle. We are known for:

• Developing data driven insights and strategies to drive measurable impact
• Creating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first yet deliver for paid and owned

A snapshot of the role:

Weber Shandwick is looking for a talented Associate (Account Executive-equivalent) who wants to be part of the Corporate Enterprise practice in our London office. The practice is made up of a smart, dedicated and fun team with expertise spanning B2B, Corporate, Public Affairs, Crisis/Issues, Social Impact/ESG and Technology.

The ideal candidate will be curious, ambitious, proactive and friendly. The role offers a portfolio of well-known global brands, as well as work on integrated campaigns involving earned media, strategy, creative, analytics and digital specialists. You’ll be instrumental in supporting account teams managing the day-to-day running of accounts, pitching to the media and securing coverage, research, and reporting on campaigns.

What you’ll be doing:

• Support delivery of an exceptional client experience by helping to develop status reports, materials trackers, media trackers, conference/event trackers and managing logistics for client/team meetings
• Media research, developing targeted media lists (top-tier, trade, specialist areas) and pitching contacts
• Develop media materials (press releases, pitch emails, reporter backgrounders, social media posts)
• Stay on top of industry news, trends and influencers in specific industries and be able to think through what these mean for clients
• Conduct research and develop media audits
• Deliver accurate and timely media monitoring and campaign results reports
• Attend and actively participate in client meetings and/or teleconferences, accurately capture meeting notes/actions
• Event research and preparation
• Supplier liaison (e.g. production companies)

Ideal experience required:

• A minimum of a year’s experience in Corporate/B2B/technology PR or marketing, ideally two
• An interest in the complex world of B2B/Corporate comms – in fact, an interest in the world full stop. The Corporate Enterprise team is an incredibly curious one, with interests spanning tech, sustainability, education, politics and more. We use this to bring a fresh perspective, helping tell client stories through the lens of so many other industries
• An understanding and proficiency in both media relations and the delivery of an exceptional client experience
• An initial but growing set of journalist contacts with Corporate, B2B and technology vertical sector beats, or the ability to forge such relationships
• Experience using standard PR tools (e.g. ResponseSource, Cision, Gorkana)
• Be an excellent communicator and possess exceptional writing skills, particularly the ability to digest complex information and turn it into compelling, understandable written copy
• A proactive approach to identifying opportunities for the client, practice and team
• Experience interacting with clients on a day-to-day basis
• A proven ability to manage projects, manage your time and consistently meet deadlines
• Attentive to detail and quality
• Fluency in Microsoft programs and digital/social media platforms, tools and solutions

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and discretionary festive closure
• Flexible public holidays
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

Note from the Talent Team:

We appreciate the time take to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume, we are not able to get back to everyone individually, so if you have not heard back from us, unfortunately you have not been successful on this occasion and wish you all the best in your search.

At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

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