Jyoti Singh, a medical intern was gang raped on 16th December, 2012. This was one of the many incidences of rape across India, but one that proved to be the tipping point and created an outrage like none other. For the first time, millions of people across the country stood in unison for women’s dignity, rights and safety. Not only was there a need for such a movement; people wanted to be a part of it. They wanted to script the change in society which would allow women to get the dignity they deserved. Our support for the critically acclaimed documentary, Daughters of Mother India allowed us to do just that.
Daughters of Mother India is a national award winning documentary that explores the attitude of the Indian society and the government post the brutal incident and looks at the swift and radical changes being made in the police, the judiciary and community groups.
Weber Shandwick India had the opportunity of interacting with the director, Vibha Bakshi and decided to be a part of the change she was inspiring through her film. We have since supported the communications efforts and helped in promoting the film through multiple screenings and events.
Our support for the film has also allowed us to directly be a part of the cause. The Airtel Delhi Half Marathon provided us with the perfect platform to show our support for women’s respect and dignity. 8 of our team members participated in the Great Delhi Run, a 6 km race where we proudly supported the #DaughtersOfMotherIndia. The support was not just limited to the running track but reflected equally on social media. Our team members took to Twitter and brought on the cheer for our team-mates and Daughters of Mother India. We involved our clients as well and got them to cheer for our team and run for the cause.
This is more than just a film. It has now become a movement and we will continue to be a part of the change and do our bit to ensure women get the respect they deserve.