by Shannon Pinto
January 16th, 2017

Just as not everyone can run a Marathon, not everyone can build a career in PR. You must have the aptitude and training to undertake both.

Your alarm rings, its 5 AM. You jump out bed, freshen up and wear your training suit and running shoes, you are now ready to take on the great outdoors.

Running a Marathon requires preparation, remember it is essential to take stock of your nutrition. To ensure smooth training, it’s important to equip yourself with the necessary tools to achieve your objective. Like running a Marathon, a PR internship is no walk in the park. If you are not willing to roll up your sleeves and get your hands dirty, you may not get the most out of your experience.

Having the right mindset is just as important as having the right nutrition. Be sure to get the right balance of the nutrition you need to keep you strong and allow for adequate recovery.

Taking a leaf out of the Marathon runner’s training manual, here are some tools for interns to include in their beginners kit as they embark on their PR journey. They’ll come in handy, rain or shine:


Interns should come ready with their hearts and minds open to learning. Whether the assignment is clipping an article or preparing a request-for-proposal (RFP) for a client, no task is too big or small.

Just as Marathon runners keep an open mind about including different types of running and exercises in their program similarly having an open-minded outlook and a can-do attitude to projects will help you embrace the hidden gems in the learning curve.

Skill-sets like writing, planning, and organizing will not only add value to your personal life but also help you become mavens in your future jobs.


Creativity is an indispensable part of the PR intern’s training kit. Just as diverse training trails can help a runner train for a Marathon, interns can rely on their imagination and creativity to come up with innovative solutions.

At Weber Shandwick, brainstorm and creative catch-up sessions encourage employees to share their ideas. Being confident enough to voice your ideas also go a long way.


Be it on a trail or in a tidy office, things are never always unpredictable. Having perseverance and a can-do attitude is absolutely essential for when the going gets tough.

Just as failing to complete a Marathon the first time is no excuse to give up training for the next, failure should encourage an intern to want to do better. Meeting tight deadlines and juggling diverse accounts are part of an intern’s day-to-day journey. With a resolve to succeed and learn, interns will be best equipped to bravely rise to the challenge and execute their tasks to the best of their abilities.


Whether you’re an intern or a runner training for a Marathon, it holds true that ultimately, YOU are the master of your fate. YOU decide what you want to get out of this adventure. Independence is the compass that directs interns to take ownership of their learning and development. While interns have a specified job scope, they still have the autonomy to determine what it is they want to learn. With YOUR right attitude, perseverance, and commitment we will train you to reach the finish line.

A PR internship is certainly a challenge. But with the right tools, interns can enjoy a greatly rewarding experience.





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