by Shruti Sriram
September 18th, 2015

The awards we picked up at the 2015 SABRE South Asia Awards night in Mumbai on September 16 bear testimony to what we do and how well we do it.

Weber Shandwick India picked up 2 Gold SABREs and 2 Certificates of Excellence at the SABRE South Asia awards that saw competition from over 15 of the best PR consultancies in India in the final shortlist. Winning a SABRE recognition is akin to being critically acclaimed by a jury of our peers!

The first Gold of the night was in recognition of our ‘Building the Peanut Butter’ campaign for AgroTech Food. The team helped build an urban market for Sundrop Peanut Butter in India by enlisting influencer support from chefs, dieticians, and the media. This was a high-level influencer driven campaign, a perfect follow through from the stellar work done last year by the team in identifying new markets for the product and successfully having this included in the Gujarat government’s malnutrition schemes. A big shout out to Deepti Bhadoria and Abhinav Gupta this award-winning campaign!

Our big winner of the night was “A World Beyond Cash” campaign for MasterCard. We picked up a Gold in the category of Building Corporate Reputation, as well as two Certificates of Excellence for being the best Digital Campaign of the Year and for the best use of Social Media. “A World Beyond Cash” is unique in being the first campaign where a B2B financial services company engaged with consumers directly and created a powerful brand proposition. A big round of applause to Shankar Ghosh, Karan Bhandari, Ankur Sharma and Esha Khattar for conceptualising and running this!

Thank you teams for your ideas and tenacity, and our client partners for believing in us.

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